Yeah, what he said.
How many Geniuses does it take to name your new iPhone the “excess max”? Couldn’t you at least have called it the Ne Plus Ultra.
Or even just the Plus Ultra?
(and, no, claiming that the “X” should be pronounced “10” doesn’t get you off the hook, because you don’t get to decide how millions of people pronounce a letter, and “tennis max” is dumb, too)
I would pay good money to see this happen to every Prius I end up behind on Highway 101…