One of the first pictures I took with the new camera was a view from the tracks at Shinbashi Station. Unfortunately, the context was sufficiently involved that nobody I showed it to got the joke. When I take the print to my Japanese conversation teacher tonight, though, she’ll get a good laugh out of it.
Why? Because a number of the younger Japanese women associated with the department are into Esute, which is a style of beauty parlor in Japan. They love to talk about this stuff, but students who Google “esute” in English will find a lot of sites that are about something very different: massage parlors for men.
It turns out that the sex trade was looking for another euphemism a while back, to compete with “soaplands”, “fashion massage”, “delivery health services”, and the rest, and since massage was one of the services offered at women’s esute parlors, they adopted the name.
As a result, potential customers have to make sure they know what kind of esute a particular shop offers. Both of them will have pictures of fashionable young women out front, and attractive young women working inside. So, when I looked up from the tracks and saw a big sign reading “Otoko no Esute”, I knew what Dandy House was offering.
This is surprisingly well done, especially for live television. The actors worked hard at getting their phonetically-learned lines correct, when most of the audience would never have known the difference.
[update: the copyright gnomes have reclaimed it from youtube; this link might last a while…]
[update: blech, jibjab’s flash player is very poorly written, and absolutely kills my browser. I’ve moved it below the fold.]
[Update: Just spotted an older version of the same scene on Google Earth. The pretty picture replaced real information.]
“Hello, and welcome to the third station. We know you all paid for the chance to see Mt. Fuji, but just in case the weather didn’t cooperate, here’s what you should be able to see from here. More pictures are available in the gift shop, along with snacks, film, and batteries.”
Okay, I couldn’t really think of any way to tie these pictures together.
When I took this picture, I was just trying to capture the cable cars that got us up to Oowakudani. Now I kind of wish they weren’t in the frame…