The purpose of subtitles is communication. This is particularly true of song lyrics, where “karaoke animation” is intended to help people sing the words at the correct time. This means using crisp, high-contrast fonts, and visually indicating the current word in a way that makes it possible to read the entire line.

This does not mean setting them in a hot pink cheesy fat-face font and then exploding each word as it’s sung, leaving behind only a low-contrast pink-on-pink version that’s basically invisible. It also does not mean spinning words that are repeated more than once. It doesn’t matter if the song is called “peach-colored unrequited love” and the entire set of the video is pink. In fact, that just makes it worse.

You are not an artist. You are a tagger, and your work should be scrubbed from the video with the same vigor that a business owner scrubs bad graffiti from the side of her store.

[and I’ve ordered the DVD so I can watch a high-quality version of the video that doesn’t include your “contribution”. I’m doing this despite your efforts, not because of them; don’t pat yourself on the back and think you accomplished something for the artist]

Youtube version without fansub here. Street-legal Aya here.