F’real shakes


During the long drive back from Mt. Hood, I stopped for gas somewhere, and found something I hadn’t seen before: a self-serve milkshake machine from F’real. You select your flavor from the freezer, load it into the machine, select your preferred thickness, and wait for it to spin up and aerate your shake. Not bad at all, but I can’t say I’d go out of my way for one. I mean, their web site says there’s one at an ExtraMile just off the highway in Gilroy, but the map shows that it’s right next door to a Sonic

Downside: it’s too slow to deliver any non-trivial volume of shakes. If there had been even one person in front of me, I might not have hung around waiting, and if there had been more, forget about it. Given that it takes up a fair amount of counter space, I suspect it’s going to be a hard sell for many gas stations and truck stops, and will quickly be replaced with something less tasty but much faster.


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