One thing that struck me as I browsed the many goofy products that Thanko sells is the hint of sneering contempt in a lot of their product photography:
For instance, The Lonely Guy Wine Chiller:
And the Fat Slob Food Warmer:
Compare and contrast to The Dorkiest Umbrella Ever, where the guy can’t help but look ridiculous but is out doing something, and the girl actually looks kinda cute in it:
Now, it’s possible I’m reading too much into it. The “fat slob” model shows up in a lot of product photos and videos, and seems to be comfortable with how he’s used, but marketing pictures tell a story, and these stories show how the company views the customer. Add a girl to the wine-chiller photo, and Our Hero would be having a successful date; add some more guys to the food-warmer pic and put a nice spread of finger foods on it, and Our Hero would be hosting a Superbowl party.
Markdown formatting and simple HTML accepted.
Sometimes you have to double-click to enter text in the form (interaction between Isso and Bootstrap?). Tab is more reliable.