Some people have figured out how to examine Pepsi bottles to find the ones that contain codes for free songs from the iTunes Music Store. At least one high-profile site has a detailed how-to on the subject, demonstrating their affection for gaming the system.
Should Pepsi have been more clever about securing the codes? Sure. The technique has probably been used against them for years, but it didn’t get publicity until it combined two of the Internet’s favorite obsessions: downloading music and outsmarting a large corporation. Fucking over your neighbors is just a bonus; after all, if they were plugged in, they’d be able to do it, too. Feh.
[Oh, and the site I found the link on is the same one that once posted a link to a site in France that contained a large archive of Playboy centerfolds; they thought it was just so cool that someone had made it possible to compare twenty years of Playmates online. They were so thrilled by this service that I almost didn’t have the heart to point out that the people who actually owned the pictures did it first. And better. And legally. Made me want to ask them if that EFF group they’re so fond of was really called Easy Freebies Forever.]