The publishers of the DanMemo mobile game learned an important lesson Wednesday: never update your servers until you’re sure Apple has approved the new version of your app for download. The resulting lengthy “unscheduled outage” could be painful when your business model is based on convincing people to constantly buy imaginary coins to trade in to collect imaginary toys.

Up next, a Halloween Hogwarts event:

And what’s the reward for finishing the event? Boin-sensei!

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