…and it’s for a coffee commercial. Seven former members of Morning Musume are the new kimono-clad coffee cuties for Georgia Coffee (only five featured in this ad), Afternoon Musume:

Surprising that someone didn’t think of it earlier, given that their first single was called Morning Coffee.

[Update: the actual commercial is up now]

In other promotional news, Yuko Nakazawa (front and center in this picture) has another campaign running at the moment, for a weight-loss product. 37 looks good on her.