“Hey, that’s a really cool 45K JPG that’s perfect for the front page of our manga review site! I bet this guy will really appreciate the traffic he’ll get when we link directly to it!”

…

“Hey, why is the picture now upside down, backwards, grayscale, and low-resolution? And why did it disappear when I reloaded the page? And why can’t I see his website at all any more? It’s almost like he’s completely rejecting any traffic from anyone who ever viewed that picture on our site! I can’t even ping his server!”

[Update: “Hmmm, I can reach his site from a different machine, but when I try to load our home page that still has the link to his copy of the picture, I get this funny error code. I don’t speak any English, so can someone tell me what ‘403 some bozo deeplinked’ means?”]