Stretch Marketing


In the mailbox: a hearts-and-flowers promotional mailer from my car dealership, offering a sweetheart savings on… replacing the cabin air filter.

In email: a web-bug-filled promo from Asus that says: “Spread the Love. Give the Eee PC. “

If I open my front door, will I find a door tag from the local pest-control company, telling me that the best way to show my love is to get sprayed?