Mark Shuttleworth, Ubuntu guy, on Linux success:

"If we want the world to embrace free software, we have to make it beautiful. I’m not talking about inner beauty, not elegance, not ideological purity... pure, unadulterated, raw, visceral, lustful, shallow, skin deep beauty.

We have to make it gorgeous. We have to make it easy on the eye. We have to make it take your friend’s breath away."