Thursday, March 31 2016

Fuck you, Rachael Ray

The award for Most Annoying Verbal Tic On A TV Food Show has to go to Rachael Ray for constantly spelling out “EVOO” and immediately following it with the complete phrase “extra-virgin olive oil”. Made me want to drive a steak through her heart any time I accidentally flipped past one of her shows.

She didn’t invent the acronym, which predates her first cooking show by at least ten years, but she certainly made it trendy, to the point that things like this exist:

Evey oh-oh

Note that my local Safeway didn’t put this stuff with the salad dressings or the olive oils, instead squeezing it in between the cooking sherry and the balsamic vinegar. Probably not a top seller.