Thursday, August 4 2011


The haves and the have-nots of Frito-Lay

I confess, the one that caught my eye was the pig. I think a pork-positive icon would be more informative, given that most of their brands do not at first glance conjure up the image of delicious bacon fat. Indeed, in most product lines, almost everything has a no-porcine-enzymes icon on it, and many of the ones that are missing the icon are still listed on the pork-free page.

I’m not complaining about the detailed nutritional/allergy/religious information on their web site, I’m mostly just amused by their attempt to represent complex concepts with “clear” icons. In particular, the Baked icon that looks like Bacon, the nearly-identical Lactose-free and MSG-free bottles, and the Additive-free drop of oil.